One major factor driving the growth of digital marketing in Canada is the increasing use of mobile devices. The number of people using smartphones and tablets to access the internet is on the rise, and businesses are looking for ways to connect with these mobile users through targeted advertising and other digital marketing efforts.

Another factor contributing to the growth of digital marketing in Canada is the increasing importance of social media. Social media platforms such as Facebook, Instagram, and LinkedIn have become essential tools for businesses looking to build relationships with customers and promote their products or services.

In addition to these trends, the rise of e-commerce has also played a role in the growth of digital marketing in Canada. As more and more consumers turn to the internet to make purchases, businesses are using digital marketing techniques to reach and convert these online shoppers.